Mattress Ali Declares Fatwah On High Prices
Some say that western culture an values will never take hold in the middle east, but the American love for factory direct prices appears to be taking root in Baghdad. Hussein Atalli, better known as Mattress Ali, has declared that his Sadr City mattress factory and warehouse has declared a Fatwah on retail markups and Jihad against the middle man. "Bin Laden says that Americans are the great satan, but I know that name brand furniture stores are the real evil." Atalli proclaims on his t.v. commercial, "and anyone who doesn't shop Mattress Ali's first is the real infidel." Local clerics say that while they find Atalli slightly offensive the real offense is middle man markups.
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ingenious
I never realised how important a good bed was until I got a bad back�.
Over 1,400 members of BackCare, the national organisation for healthy backs, responded to our Back Your Bed survey - the first of its kind to explore the views on beds of those who suffer from bad backs and the experts who treat them.
SUMMARY OF THE BACK YOUR BED SURVEY RESULTS
Buying a good bed is one of the most important purchases you can make when it comes to back pain relief. Nine out of 10 say their bed is more important to them since they developed back pain; 98% agreed that a good, supportive bed could help a bad back. 82% of experts felt that the right bed could help prevent back pain.
"If you cannot rest properly and sleep well, this hinders recovery from back problems."
A firm, supportive bed, not a hard one, can do wonders to ease and even prevent bad backs. Only 22% of sufferers had bought a bed classed as �orthopaedic�; while 28% describe their bed support as �medium�. Only 6% of experts would recommend an orthopaedic bed to patients.
Three quarters would be prepared to spend more than �500 on a new bed: compared with just 36% of the �normal� population. Nearly one in 10 would pay more than �2,000 for a new bed to get the comfort and relief they need.
Back pain sufferers are twice as likely as the rest of the population to own a new bed - 50% have beds that are less than five years old compared to the national average of 24%.
88% are satisfied with their choice � but 16% said they would get a better quality one next time; while 9% would opt for something firmer; 5% said they would choose a softer bed and 4% wanted a bigger one.
Sufferers are three times more likely to replace their beds when they no longer feel comfortable (65% compared with just 20%).
31% own a king size bed compared with 11% generally. Separate mattresses zipped together are also popular with couples whose support needs differ or who are easily disturbed by their partner's movements. top
So worth considering when buying a
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