Thursday, March 09, 2006

Ninety-nine Funeral Homes out of One Hundred Choose Cursive

Ninety-nine funeral homes out of one hundred choose elaborate, ornate cursive for all signage and lettering, a recent industry survey found. Most funeral home directors believe that a more elegant style conveys a message of dedication and professionalism, which is likely to be a welcome reassurance to the bereaved.

However, in a bucking of the trend personified by Rick LaLooley, owner of Rick's Boxes for Stiffs in Riverside, California, some funeral homes are choosing bold, sans serif fonts, and even neon, for their lettering.

"Yeah, well, you gotta hook folks and reel 'em in", said LaLooley when The Daily Scoffer contacted him for a phone interview. "I mean, even though they're dead, they still wanna have fun, and Rick's gives 'em a death they don't have to mope about. Goin' to the afterlife? Make it a happenin' affair!"

None of the dead people whom The Daily Scoffer attempted to contact were available for comment.

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